No matter how good the service, brands will go unnoticed without the proper signage, it's critical to let the public know where their business is and what they offer. This is especially so for brands that choose to trade within large malls like John Lewis, for whom E-Handsome advertising has just recently supplied with several light box for illuminated graphics and signs in Oxford Street and Manhattan.
Signage is not just crucial in identifying a brand for existing consumers, but is additionally used to attract new shoppers. With the proper combination of signage and graphics, brands can market their products towards shoppers of competing brands and convert them into purchasers of their own, which is critical in a dep. store that houses countless high end retailers all selling an analogous product.
As well as aiding in brand identification, sign and graphics are also used to help buyers navigate their way through each office and ultimately to the point of sale. If signage is confusing or unclear, the consumer will have a poor experience and will probably become frustrated and not return; illuminated graphics and indications are bold, attention-grabbing and the ideal navigation tool.
There are a variety of methods to display poster and logo light boxes, a preferred system chosen by John Lewis when redesigning their Premium Beauty office.
A well recognised producer of display light boxes and other top quality promotional and advertising products managed a new light box campaign for MINI. The light box, fixed with backlit PVC banner print, was installed in the Derby BMW Mini showroom.
Incorporating signage into a trellis framework allows clients to see through to other departments while being able to easily distinguish individual brands-by adopting this strategy John Lewis has managed to improve their customers’ overall journey and experience in their stores.
And now you must understand the reason that how signs and graphics improve a customer’s shopping experience from above, so please go to our web site to order more led light box products.
